HARRISON BRANDS. BRANDING FOR BUSINESSES WITH PURPOSE

Elevating Rental Living

The Association for Rental Living (ARL), a not-for-profit organisation formerly known as the UKAA, partnered with Harrison Brands to redefine their brand identity, reflecting their growth, maturity, and expanding influence in the rental living sector.

Alongside the renaming, we created a cohesive brand strategy and continue to support the ARL with marketing, website refinements, and branding assets for their events, including the annual conference and expo.

Our ongoing collaboration ensures the ARL remains a leading, authoritative voice in the industry.

Through this collaboration, we provided key services, including:

Stakeholder Engagement:
Conducting 15 in-depth interviews and a brand workshop with 25 stakeholders to uncover the ARL’s core truths and opportunities.
Brand Identity Development:
Designing a cohesive identity that represents the diversity and authority of the ARL’s membership.
Website Refinement:
Creating a user-friendly, impactful platform to communicate the rebrand effectively.
Marketing Strategy:
Delivering targeted communication efforts, culminating in the best-performing LinkedIn post of the year.

Results that Matter

The rebrand has driven measurable impact:

Membership grew to over 350 organisations, representing 83% of the operational BTR market.

A record-breaking attendance of 400 delegates at the ARL Annual BTR Conference 2024, showcasing the new brand identity.

Enhanced media reach, with 188 earned media placements and a 154-million-strong audience in 2024.

The ARL’s rebranding journey, led by Harrison Brands, has solidified its position as a vital, influential voice in the rental living sector. Looking ahead, we continue to support the ARL in building a forward-thinking brand strategy for 2025 and beyond.

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