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Inspired by Bill Drummond’s 10 commandments of Art, what ten commandments should there be for a brand? Here are just ten top tips to ensuring you get the most from your brand.
Begin with Purpose, look at why you are in business and communicate the real reason you are in business. Be authentic.
Remain consistent with not only what you say but how you say it. Don’t confuse your audience!
Focus on your target market and know who you are talking to. You’ll get results from speaking in the right of voice.
Stories engage. They have the power to communicate your true brand personality. They are as unique as you are.
Brand Guidelines are good for any brand. They will ensure consistency and they provide your brand with the direction needed.
It’s the best way to improve. But always make sure you only make the same mistake once!
Anyone who engages with your brand can be your brand ambassador. They can spread the word for you.
Your values define what you do and what you won’t do. You will judged by how your brand lives up to it’s values.
No two brands are the same. Or, are they? Stand out from the crowd and set your own standards.
There’s a lot to be said for keeping it simple. You may have something important to say, but who’s got the time to listen?