HARRISON BRANDS. BRANDING FOR BUSINESSES WITH PURPOSE

Selling into the EU after 27 September 2026?

Your environmental claims may now carry regulatory, legal and commercial exposure.

Under new EU rules, vague or unsubstantiated green claims may attract regulatory scrutiny. This can mean enforcement, financial and reputational consequences.

Most companies are not ready.

Book a Truth Barometer Risk Review
Book Now
A strategic Red Amber Green assessment of your public claims and messaging risk.

The new EU Empowering Consumers rules mean:

Generic claims like “eco friendly”, “carbon neutral”, “climate positive” must be substantiated
Offsetting based claims face greater scrutiny
Claims must be specific, measurable and evidence backed
Misleading sustainability messaging is increasingly subject to enforcement.
If you sell products or services into the EU, your website, packaging and marketing communications may now carry increased regulatory and litigation exposure. This is not about virtue signalling. It is about defensibility.
We will:
Assess your public environmental positioning and claims
Identify areas of elevated regulatory and reputational exposure
Stress test statements that may attract scrutiny
Deliver a live Red Amber Green strategic briefing.

This is for leadership teams responsible for brand, compliance and commercial strategy. They need clarity on their exposure before 27 September 2026.

Book Now
A strategic Red Amber Green assessment of your public claims and messaging risk.
Book Now

We are offering 20 Truth Barometer reviews
before 31 May.

Once these are allocated, the offer closes.

Book Your Truth Barometer Risk Review

If you are responsible for brand, compliance or commercial strategy and
sell into the EU, this is your window to test your exposure.
We assess how your public environmental claims may be interpreted under the new EU framework. Where appropriate, organisations should seek advice from qualified legal counsel. This is a strategic review of exposure, not formal legal advice.