{"id":1383,"date":"2026-02-17T10:50:05","date_gmt":"2026-02-17T10:50:05","guid":{"rendered":"https:\/\/harrisonbrands.com\/truth\/?page_id=1383"},"modified":"2026-05-21T11:21:24","modified_gmt":"2026-05-21T11:21:24","slug":"approach","status":"publish","type":"page","link":"https:\/\/harrisonbrands.com\/truth\/approach\/","title":{"rendered":"Truth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1383\" class=\"elementor elementor-1383\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1aa77 e-flex e-con-boxed e-con e-parent\" data-id=\"9b1aa77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-902295e e-con-full e-flex e-con e-child\" data-id=\"902295e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6e325 elementor-widget elementor-widget-heading\" data-id=\"ab6e325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We build <br> brands grounded <br> in truth.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c3cd3 elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"36c3cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n     viewBox=\"0 0 720 360\"\n     width=\"720\"\n     height=\"360\"\n     style=\"display:block;width:720px;height:360px;\">\n\n  <defs>\n    <radialGradient\n      id=\"grad\"\n      gradientUnits=\"userSpaceOnUse\"\n      cx=\"574.285714\"\n      cy=\"84\"\n      r=\"574.285714\">\n\n      <stop offset=\"0%\" stop-color=\"#8e1c02\"\/>\n      <stop offset=\"100%\" stop-color=\"#cf5a3a\"\/>\n\n      <!-- smooth, slow centre drift -->\n      <animate\n        attributeName=\"cx\"\n        dur=\"14s\"\n        repeatCount=\"indefinite\"\n        values=\"574.285714;180;531.428571;574.285714\"\n        keyTimes=\"0;0.33;0.66;1\"\n        calcMode=\"spline\"\n        keySplines=\"\n          0.45 0 0.55 1;\n          0.45 0 0.55 1;\n          0.45 0 0.55 1\"\/>\n\n      <animate\n        attributeName=\"cy\"\n        dur=\"14s\"\n        repeatCount=\"indefinite\"\n        values=\"84;282.857143;141.428571;84\"\n        keyTimes=\"0;0.33;0.66;1\"\n        calcMode=\"spline\"\n        keySplines=\"\n          0.45 0 0.55 1;\n          0.45 0 0.55 1;\n          0.45 0 0.55 1\"\/>\n\n      <!-- subtle breathing -->\n      <animate\n        attributeName=\"r\"\n        dur=\"14s\"\n        repeatCount=\"indefinite\"\n        values=\"540;634.285714;574.285714;540\"\n        keyTimes=\"0;0.33;0.66;1\"\n        calcMode=\"spline\"\n        keySplines=\"\n          0.45 0 0.55 1;\n          0.45 0 0.55 1;\n          0.45 0 0.55 1\"\/>\n    <\/radialGradient>\n  <\/defs>\n\n  <rect\n    x=\"0\"\n    y=\"0\"\n    width=\"720\"\n    height=\"360\"\n    rx=\"62\"\n    ry=\"62\"\n    fill=\"url(#grad)\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630a1b5 elementor-widget-mobile__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"630a1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n     viewBox=\"0 0 720 360\"\n     preserveAspectRatio=\"xMidYMid meet\"\n     style=\"display:block;width:100%;max-width:100%;height:auto;\">\n\n  <defs>\n    <radialGradient id=\"grad\" gradientUnits=\"userSpaceOnUse\" cx=\"574.285714\" cy=\"84\" r=\"574.285714\">\n      <stop offset=\"0%\" stop-color=\"#8e1c02\"\/>\n      <stop offset=\"100%\" stop-color=\"#cf5a3a\"\/>\n\n      <animate attributeName=\"cx\" dur=\"14s\" repeatCount=\"indefinite\"\n        values=\"574.285714;180;531.428571;574.285714\"\n        keyTimes=\"0;0.33;0.66;1\" calcMode=\"spline\"\n        keySplines=\"0.45 0 0.55 1; 0.45 0 0.55 1; 0.45 0 0.55 1\"\/>\n\n      <animate attributeName=\"cy\" dur=\"14s\" repeatCount=\"indefinite\"\n        values=\"84;282.857143;141.428571;84\"\n        keyTimes=\"0;0.33;0.66;1\" calcMode=\"spline\"\n        keySplines=\"0.45 0 0.55 1; 0.45 0 0.55 1; 0.45 0 0.55 1\"\/>\n\n      <animate attributeName=\"r\" dur=\"14s\" repeatCount=\"indefinite\"\n        values=\"540;634.285714;574.285714;540\"\n        keyTimes=\"0;0.33;0.66;1\" calcMode=\"spline\"\n        keySplines=\"0.45 0 0.55 1; 0.45 0 0.55 1; 0.45 0 0.55 1\"\/>\n    <\/radialGradient>\n  <\/defs>\n\n  <rect x=\"0\" y=\"0\" width=\"720\" height=\"360\" rx=\"62\" ry=\"62\" fill=\"url(#grad)\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b74e4b e-con-full e-flex e-con e-child\" data-id=\"3b74e4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6bb9c elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"cc6bb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Truth matters because brands are built on evidence, not fabrication.\n<br> <br>\nA brand grounded in truth stands up under scrutiny.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a23bfd5 e-flex e-con-boxed e-con e-parent\" data-id=\"a23bfd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb00509 elementor-widget elementor-widget-image\" data-id=\"eb00509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Thetruth_stroke.svg\" class=\"attachment-large size-large wp-image-1396\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a29598 e-flex e-con-boxed e-con e-parent\" data-id=\"8a29598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb26c69 e-con-full e-flex e-con e-child\" data-id=\"cb26c69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba2c1aa elementor-widget elementor-widget-heading\" data-id=\"ba2c1aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The bar has risen. <br> Credibility is no longer optional.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-094ff64 e-con-full e-flex e-con e-child\" data-id=\"094ff64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e2c60 elementor-widget elementor-widget-heading\" data-id=\"b4e2c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regulation is tightening. Scrutiny is increasing.\n<br> Brands are judged on what they can evidence. <br> <br>\nBrands built on truth move forward. <br> The rest fall behind.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-048e96b e-flex e-con-boxed e-con e-parent\" data-id=\"048e96b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b194106 elementor-widget elementor-widget-image\" data-id=\"b194106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Thetruth_stroke.svg\" class=\"attachment-large size-large wp-image-1396\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-116601f e-flex e-con-boxed e-con e-parent\" data-id=\"116601f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-721d6e9 e-con-full e-flex e-con e-child\" data-id=\"721d6e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e30f20d elementor-widget elementor-widget-image\" data-id=\"e30f20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/harrisonbrands.com\/truth\/what-we-do\/truth-based-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/TBM.webp\" class=\"elementor-animation-grow attachment-large size-large wp-image-1434\" alt=\"\" srcset=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/TBM.webp 720w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/TBM-300x167.webp 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb96c4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"beb96c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/harrisonbrands.com\/truth\/what-we-do\/truth-based-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Truth Based Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1305399 e-con-full e-flex e-con e-child\" data-id=\"1305399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50dbbec elementor-widget elementor-widget-image\" data-id=\"50dbbec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/harrisonbrands.com\/truth\/the-truth-report-2025\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Impact-Report-Mockup-Inside-Pages-copy-1024x569.webp\" class=\"elementor-animation-grow attachment-large size-large wp-image-1433\" alt=\"\" srcset=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Impact-Report-Mockup-Inside-Pages-copy-1024x569.webp 1024w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Impact-Report-Mockup-Inside-Pages-copy-300x167.webp 300w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Impact-Report-Mockup-Inside-Pages-copy-768x427.webp 768w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Impact-Report-Mockup-Inside-Pages-copy-1536x853.webp 1536w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Impact-Report-Mockup-Inside-Pages-copy-2048x1137.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10811f3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10811f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/harrisonbrands.com\/truth\/the-truth-report-2025\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Truth Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6467529 e-con-full e-flex e-con e-child\" data-id=\"6467529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c250cf elementor-widget elementor-widget-image\" data-id=\"1c250cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/harrisonbrands.com\/truth\/truth\/policies\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Policies.webp\" class=\"elementor-animation-grow attachment-large size-large wp-image-1431\" alt=\"\" srcset=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Policies.webp 720w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/02\/Policies-300x167.webp 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902ff3e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"902ff3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/harrisonbrands.com\/truth\/truth\/policies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Policies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We build brands grounded in truth. Truth matters because brands are built on evidence, not fabrication. A brand grounded in truth stands up under scrutiny. The bar has risen. Credibility is no longer optional. Regulation is tightening. Scrutiny is increasing. Brands are judged on what they can evidence. Brands built on truth move forward. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4351,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1383","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Truth Based Branding \u2014 Harrison Brands London<\/title>\n<meta name=\"description\" content=\"We only use the truth in our marketing and branding. It is our North Star for everything. We don&#039;t greenwash. We don&#039;t use AI for copy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harrisonbrands.com\/truth\/approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truth Based Branding \u2014 Harrison Brands London\" \/>\n<meta property=\"og:description\" content=\"We only use the truth in our marketing and branding. It is our North Star for everything. We don&#039;t greenwash. 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