{"id":3777,"date":"2026-04-15T14:58:02","date_gmt":"2026-04-15T14:58:02","guid":{"rendered":"https:\/\/harrisonbrands.com\/truth\/?page_id=3777"},"modified":"2026-04-15T15:14:09","modified_gmt":"2026-04-15T15:14:09","slug":"how-to-communicate-your-sustainability-impact-effectively","status":"publish","type":"page","link":"https:\/\/harrisonbrands.com\/truth\/how-to-communicate-your-sustainability-impact-effectively\/","title":{"rendered":"Communicating your Sustainability Impact"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3777\" class=\"elementor elementor-3777\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0bb802 e-con-full e-flex e-con e-parent\" data-id=\"1e0bb802\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4b203d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4a4b203d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communicating your Sustainability Impact<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317905a3 e-con-full e-flex e-con e-parent\" data-id=\"317905a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-288e16b8 e-con-full e-flex e-con e-child\" data-id=\"288e16b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:20,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292f650b elementor-widget elementor-widget-button\" data-id=\"292f650b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/harrisonbrands.com\/truth\/?taxonomy=elementor_library_type&#038;term=single-post\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to all insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3217e2 elementor-widget elementor-widget-post-info\" data-id=\"5e3217e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-931a64d elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tMay 25, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466df4d9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"466df4d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communicating your Sustainability Impact<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-640be022 e-con-full e-flex e-con e-child\" data-id=\"640be022\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1e66e elementor-widget elementor-widget-heading\" data-id=\"2d1e66e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beyond profit: how companies&nbsp;<div>are sharing their impact <br> on people and planet<\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a10d359 elementor-widget elementor-widget-text-editor\" data-id=\"1a10d359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Many more companies are publishing details about their impact on both people and planet. It\u2019s true that this is a trend that has been driven by the United Nation\u2019s Sustainable Development Goals (SDG\u2019s) and a more values driven aspect of society. \u00a0 \u00a0<\/p><p>It\u2019s also important that brands now realise that they are no longer only communicating to their shareholders or customers. Brands are communicating their impact through marketing and advertising campaigns, social media posts, and other communications such as their website or impact reports. Brands now need to communicate to all stakeholders, and this includes potential customers, investors, and the policy makers, amongst many others. \u00a0<\/p><p>However, some companies are not effectively communicating their efforts despite doing a lot, as sharing information on websites can be overwhelming and time-consuming for readers. Many people simply don\u2019t have the time or the patience to read reams of information on every aspect of your supply chain, your carbon emissions, water usage, waste reduction efforts, employee well-being, and other sustainability-related topics.\u00a0<\/p><p>Whether or not a company is saying too much or could be clearer in their communications depends on various factors, such as the audience they are targeting and the specific information they are trying to convey. Companies should aim to communicate their impact in a clear and concise manner that is easily understandable to all their stakeholders. They should also be transparent about their performance and any challenges they may be facing in their sustainability efforts. Tell the truth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0eac1a elementor-widget elementor-widget-heading\" data-id=\"7b0eac1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marks and Spencer's tiered approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f1296f elementor-widget elementor-widget-image\" data-id=\"32f1296f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"258\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-2-cop.webp\" class=\"attachment-large size-large wp-image-3788\" alt=\"\" srcset=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-2-cop.webp 600w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-2-cop-300x129.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5855 elementor-widget elementor-widget-text-editor\" data-id=\"8c5855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As an enormous organisation with an immense supply chain, Marks and Spencer has a duty to address the climate crisis. Their website presents information in a tiered manner, with brief top-level details and more in-depth information available for those who want to learn more. The company has considered that people may not want to sift through copious amounts of information, so they offer snapshots, videos, diagrams, facts, and engaging graphics to make their impact more vivid and relatable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4539487f elementor-widget elementor-widget-heading\" data-id=\"4539487f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Patagonia's Impact-Driven Brand Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ad8bba elementor-widget elementor-widget-image\" data-id=\"76ad8bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"292\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-3.webp\" class=\"attachment-large size-large wp-image-3792\" alt=\"\" srcset=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-3.webp 600w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-3-300x146.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb03782 elementor-widget elementor-widget-text-editor\" data-id=\"7bb03782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re seeking activism, Patagonia is the brand for you. Their emphasis is on taking action and they use their brand heritage as a cause-related company to tell their own story. When examining their impact on society or the planet, Patagonia employs a blog-style approach on their website, sharing stories for every product about its origin and production. The brand&#8217;s communication is entirely focused on their impact, with storytelling as a clear format that has always prioritised the planet and people, earning them their reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375520c elementor-widget elementor-widget-heading\" data-id=\"375520c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An innovative approach from Octopus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6002012a elementor-widget elementor-widget-image\" data-id=\"6002012a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"279\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/Octopus.webp\" class=\"attachment-large size-large wp-image-3796\" alt=\"\" srcset=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/Octopus.webp 600w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/Octopus-300x140.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea2fea1 elementor-widget elementor-widget-text-editor\" data-id=\"5ea2fea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Octopus is an energy company that has become synonymous with environmental consciousness and its impact on society. The Octopus Group comprises investors, ventures, real estate, and advisors, among other things, making it a vast organisation. Octopus excels at highlighting its impact, using various tools such as videos, blog posts, and information on its collaborations and investments in other companies. However, what sets Octopus apart is its innovative approach, such as creating the Future Generations Report, which is a compelling exploration of a specific stakeholder and provides insights into the company&#8217;s purpose and values.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621f930 elementor-widget elementor-widget-heading\" data-id=\"5621f930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective stakeholder communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5faeab67 elementor-widget elementor-widget-text-editor\" data-id=\"5faeab67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Perhaps others should take note and consider how innovative they can be in their story telling and impact reporting. \u00a0 \u00a0\u00a0<\/p><p>These three examples showcase innovative approaches to impact reporting, highlighting the importance of effective communication with all stakeholders. Rather than relying on lengthy and overwhelming reports, these brands use creative methods to engage their audience. As more brands embrace this approach, we can expect to see even more dynamic and compelling ways to share impact information. It&#8217;s time to prioritise readability and consider who will be consuming this information. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e80ab65 e-con-full e-flex e-con e-parent\" data-id=\"7e80ab65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765b49f8 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"765b49f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on 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data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:52,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4045 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/harrisonbrands.com\/truth\/2026\/04\/30\/does-authenticity-really-matter\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-4.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-3876\" alt=\"\" srcset=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-4.jpeg 600w, https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-4-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/harrisonbrands.com\/truth\/2026\/04\/30\/does-authenticity-really-matter\/\" >\n\t\t\t\tDoes Authenticity Really Matter?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 30, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>According to over 36,000 respondents in the 2022 Edelman report:<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/harrisonbrands.com\/truth\/2026\/04\/30\/does-authenticity-really-matter\/\" aria-label=\"Read more about Does Authenticity Really Matter?\" tabindex=\"-1\" >\n\t\t\tRead more &gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Back to all insights Beyond profit: how companies&nbsp;are sharing their impact on people and planet Many more companies are publishing details about their impact on both people and planet. It\u2019s true that this is a trend that has been driven by the United Nation\u2019s Sustainable Development Goals (SDG\u2019s) and a more values driven aspect of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3777","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicating your Sustainability Impact - Harrison Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harrisonbrands.com\/truth\/how-to-communicate-your-sustainability-impact-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating your Sustainability Impact - Harrison Brands\" \/>\n<meta property=\"og:description\" content=\"Back to all insights Beyond profit: how companies&nbsp;are sharing their impact on people and planet Many more companies are publishing details about their impact on both people and planet. It\u2019s true that this is a trend that has been driven by the United Nation\u2019s Sustainable Development Goals (SDG\u2019s) and a more values driven aspect of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/harrisonbrands.com\/truth\/how-to-communicate-your-sustainability-impact-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"Harrison Brands\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T15:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/harrisonbrands.com\/truth\/wp-content\/uploads\/sites\/12\/2026\/04\/admin-ajax.php-2-cop.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"258\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/harrisonbrands.com\\\/truth\\\/how-to-communicate-your-sustainability-impact-effectively\\\/\",\"url\":\"https:\\\/\\\/harrisonbrands.com\\\/truth\\\/how-to-communicate-your-sustainability-impact-effectively\\\/\",\"name\":\"Communicating your Sustainability Impact - 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