{"id":4380,"date":"2025-10-13T12:49:00","date_gmt":"2025-10-13T12:49:00","guid":{"rendered":"https:\/\/harrisonbrands.com\/truth\/?p=4380"},"modified":"2026-05-21T15:29:56","modified_gmt":"2026-05-21T15:29:56","slug":"why-truth-based-marketing","status":"publish","type":"post","link":"https:\/\/harrisonbrands.com\/truth\/why-truth-based-marketing\/","title":{"rendered":"Why Truth Based Marketing"},"content":{"rendered":"\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c645e628e62f8fbab9d9726851472d16 wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The only marketing worth believing in is Truth Based Marketing<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7ec5f0cd6236b992bd7ed41b12ccd7c6 wp-block-paragraph\">Having worked as a Creative Director for various London agencies over the past fifteen years, I was unaware of the pivotal action I would be taking as a result of the Covid outbreak. It gave me time to refocus and build my own branding and marketing business on values that really mattered to me. I thought the design world was broken. Creativity was being stifled by commercial pressure and I wanted to change that.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The climate crisis deepens<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d1a7e9105e22fed808db2f0dc00b8902 wp-block-paragraph\">As the climate crisis deepened and misinformation spread, I grew tired of the industry\u2019s dishonesty. It wasn\u2019t always like this, it seemed to be getting worse. Today we live in an age of AI, Trump, greenwashing and fake news. I believe we can combat this. The only successful way to market is by telling the truth about what you offer, what you do and what you believe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The truth. The whole truth and nothing but the truth.<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6e3a4d3be467e7e815c8708004b2f455 wp-block-paragraph\">Truth Based Marketing is just that. As our agency has evolved and become B Corp certified, truth has remained our northern star, our constant. Every time we are asked to promote something, we question it, and if it isn\u2019t truthful, we\u2019ll challenge it. Our clients are used to that and now they only market the truth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Question, challenge, and disrupt<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c9ad9aafd1944aa49444d22c83544571 wp-block-paragraph\">But as creatives, hasn\u2019t it always been our job to question, challenge, and disrupt?<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7ddc462be5fa71eaa559a3998fa743e1 wp-block-paragraph\">Ever since the early days of mass consumerism, designers have been aware of how they were being exploited. In 1965, the&nbsp;<a href=\"http:\/\/www.designishistory.com\/1960\/first-things-first\/\">First Things First<\/a>&nbsp;manifesto appeared, expressing just this. There\u2019s nothing new in creatives issuing a rallying cry. However, as the climate crisis deepens each year, polarisation forces further injustices in society and lies are becoming the norm, there\u2019s never been a greater need to tackle the status quo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s time to take a stand. We, as communicators, as advertisers, as marketeers, have a responsibility. We can either go along with the flow, as servants to our clients and the capitalist system they operate in, or we can look to better ways to communicate.\u00a0<br><br>Over all those years working with renowned brands, I learned more and more about Brand Truths. They go far deeper than any mission, vision, values or purpose statements, the core Brand Truths form the foundation of every brand. And so why was this not the case for truth in marketing? Maybe because like advertising, their job is to sell, sell, and sell!\u00a0<br><br>It was only after years of working closely with brands, uncovering the truth through deep workshops, that I began to glimpse what lay beneath. Sometimes it was toxic, driven by greed or ego. At other times, it was good business at its best: purposeful and human.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Truth leads to trust. And in a world of AI copy, greenwashing and fake news, trust has become the most powerful differentiator a brand can have. Truth Based Marketing only works for good brands.<a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!fYwb!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0da3d134-6ae0-4732-8187-9b804acd3ccd_1920x1280.heic\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The only marketing worth believing in is Truth Based Marketing Having worked as a Creative Director for various London agencies over the past fifteen years, I was unaware of the pivotal action I would be taking as a result of the Covid outbreak. It gave me time to refocus and build my own branding and [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Truth Based Marketing - Harrison Brands Truth Based Marketing<\/title>\n<meta name=\"description\" content=\"What is Truth Based Marketing and why do we need it? In fact where did it even come from in the first place?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harrisonbrands.com\/truth\/why-truth-based-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Truth Based Marketing - Harrison Brands Truth Based Marketing\" \/>\n<meta property=\"og:description\" content=\"What is Truth Based Marketing and why do we need it? 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