When is the right time for a rebrand?
When is the right time? In the world of business, timing is everything. But when it comes to rebranding, many companies grapple with the question of when the best time is to embark on this transformative journey. Some might argue that there is never a convenient moment, often deferring it until their business strategies and […]
Communicating your Sustainability Impact
Beyond profit: how companies are sharing their impact on people and planet Many more companies are publishing details about their impact on both people and planet. It’s true that this is a trend that has been driven by the United Nation’s Sustainable Development Goals (SDG’s) and a more values driven aspect of society. It’s also […]
The Journey to B Corp
Where did it all start? During the COVID lockdown, Harrison Brands was established with a determination to confront challenges and ask profound questions about the future for the planet and humanity. A passion for cycling, a four-decade-long vegetarian lifestyle, and an allotment sparked an understanding that throughout my life I have known that there is […]
What is Impact Reporting?
In the beginning… A few years ago, companies used to always write their annual report. It told us what a company was up to. Yet it was based on the capitalist model of reporting what was going on to your shareholders. Some companies even used it to communicate to their stakeholders. Fast forward to the […]
Why Brand Purpose Matters
What is Brand Purpose? A brand purpose is essentially a brand’s reason for being. It also emphasizes the difference a brand is making to people and planet. It goes far beyond the need to make money, it is the authentic beliefs behind a brand and reveals the ‘why?’ a company or organisation really exists in […]
Does Authenticity Really Matter?
Authenticity is the key to gaining trust. Getting it wrong can be fatal. For a brand to communicate with authenticity it must clearly live up to its values and be true to its beliefs This also reflects ‘why’ a company is in business. And this is fundamental for brands? As the landscape for brands is […]