Is sustainability a dirty word?
This word means many different things to different people. It’s become the buzzword for anyone involved in the impact space, for the environment and/or social justice. But what does it actually mean? For those in the space, it’s the by-word for the environment and social justice. For a CEO, it’s about the survival of the […]
Post Truth Review
Post Truth: The new war on truth and how to fight backMatthew D’Ancona I had a problem with the words ‘post truth’. I felt it was a resignation of where we are with truth and an admission we have lost. So, I thought I’d read more about it. The term ‘post truth’ was created in […]
People’s Emergency Briefing
The People’s Emergency Briefing. The film of the event In November 2025, a number of scientists and professionals gathered in Westminster City Hall to deliver a stark warning about the climate crisis and its threat to the nation and to humanity. The message was clear and profound. It is not enough to hold this amongst […]
10 Brand Truths
Strong brands are built on truth. Not jargon, not fluff, not whatever everyone else is doing. These 10 principles get to the heart of what makes a brand clear, credible and worth listening to. 1. What a brand really is. A brand is more than just a logo, a colour, or even a funky website. […]
Why I Started Writing a Book
An Idea Develops For a long time, I had been thinking about truth. I had read a lot about it and to be honest, it means a great deal to me. When I started Harrison Brands, I had the time to reflect and think about what I wanted it stand for, but more importantly, why […]
Truth: The Only Currency That Matters
A panel event where truth matters In mid May at the Conduit, I moderated a panel on Truth: the only currency that matters. Telling the truth is the most effective way to build more trust. I had done a lot of planning, but it ended up having a life of its own and was far […]
You Can’t Handle the Truth…
Is the truth about the climate too hot to handle? The purpose of marketing is directly connected to the growth of consumerism. Its job is to sell more, just like advertising. So, what of the truth behind the climate crisis? Despite the rise of greenwashing and misinformation, marketing has struggled to grasp how to effectively […]
Nature and its Hidden Truths
A workshop help at RSA House, London on Wednesday 12th November 2025 I met Angela Monaghan at various events focused around sustainability in and around London. We both held similar values and got talking. With the opening gambit of ‘how do we closer to nature?’ to my very own quest to reveal the Truths: the Hidden Truths. […]
Why Truth Based Marketing
The only marketing worth believing in is Truth Based Marketing Having worked as a Creative Director for various London agencies over the past fifteen years, I was unaware of the pivotal action I would be taking as a result of the Covid outbreak. It gave me time to refocus and build my own branding and […]
When is the right time for a rebrand?
When is the right time? In the world of business, timing is everything. But when it comes to rebranding, many companies grapple with the question of when the best time is to embark on this transformative journey. Some might argue that there is never a convenient moment, often deferring it until their business strategies and […]