The Association for Rental Living (ARL), a not-for-profit organisation formerly known as the UKAA, partnered with Harrison Brands to redefine their brand identity, reflecting their growth, maturity, and expanding influence in the Rental Living sector.
In addition to the renaming, we created a cohesive brand strategy and continued to support the ARL with marketing, website refinements, and branding assets for their events, including the annual Conferences and Expos.
Our ongoing collaboration led to the ARL remaining a leading, authoritative voice in the industry.The refreshed brand not only revitalised the Modistyle identity but also fostered deeper engagement with stakeholders, breathing new life into the brand.
Harrison Brands became an extension of our team, leading our marketing across digital, content and communications during a period of rapid change and growth. Their ability to combine sharp insight, confident copywriting and strong visual storytelling transformed how we engage with our audience.
The results were clear, measurable increases in reach, engagement and influence, all carefully tracked and reported. They elevated our profile and positioned us firmly as the voice of the sector.
Brendan Geraghty
CEO, The Association for Rental Living (ARL)
