An Idea Develops For a long time, I had been thinking about truth. I had read a lot about it and to be honest, it means a great deal to

A panel event where truth matters In mid May at the Conduit, I moderated a panel on Truth: the only currency that matters.  Telling the truth is the most effective

My reflections on Blair Enns’ Manifesto As we wrap up the end of 2025, I’ve found the time to read Blair Enns’ Manifesto for Creative Firms. It is called: The

Is the truth about the climate too hot to handle? The purpose of marketing is directly connected to the growth of consumerism. Its job is to sell more, just like

A workshop help at RSA House, London on Wednesday 12th November 2025 I met Angela Monaghan at various events focused around sustainability in and around London. We both held similar values and

The only marketing worth believing in is Truth Based Marketing Having worked as a Creative Director for various London agencies over the past fifteen years, I was unaware of the

When is the right time? In the world of business, timing is everything. But when it comes to rebranding, many companies grapple with the question of when the best time

Beyond profit: how companies are sharing their impact on people and planet Many more companies are publishing details about their impact on both people and planet. It’s true that this is a

Where did it all start? During the COVID lockdown, Harrison Brands was established with a determination to confront challenges. I had to ask profound questions about the future for the

We are members of, and support Business Declares. The climate crisis is not coming. It is here. It has been here for some time. And still, we have done almost

In the beginning… A few years ago, companies used to always write their annual report. It told us what a company was up to. Yet it was based on the

What is Brand Purpose? A brand purpose is essentially a brand’s reason for being. It also emphasises the difference a brand is making to people and planet. It goes far